However, there is much more to consider when it comes to fake Instagram accounts. You may think that telling the difference between a fake and a real account in your Instagram influencer search is simple, for example, they might have zero followers but follow thousands themselves, or they may not have a profile picture or bio. Ok, let’s get started! Let’s examine how people are creating fake accounts so that you know exactly what to look out for. How fake Instagram accounts look so realistic

We’ll tell you exactly what to look out for so you can spot creator accounts that have fake followers, plus give you access to Upfluence’s free tool giving you instant access to an influencer’s fake follower metrics.īefore we jump in, I think you’ll find this resource for finding authentic influencers helpful for avoiding influencers with fake Instagram fake followers right from the start.

That’s why we’re sharing our top tips to help you conduct your own fake Instagram follower audit. Influencer fraud has cost brands $1.3 billion. Influencer fraud can come at a great cost to your ROI and overall marketing budget. Instagram is one of the more popular platforms to find influencers, but you need to be cautious before diving into a professional relationship.

Influencers with fake Instagram followers used to be prevalent, but luckily technology has advanced quickly to help us stamp out the problem. Avoiding working with influencers that have fake followers and fake likes is a must for brands that want to get the most out of their investment.

You’re not alone, 67% of brands are still concerned about influencer fraud. You’ve heard the hype around influencer marketing as a top-performing digital marketing strategy, but naturally, you want to know about the potential pitfalls before launching your first campaign.

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